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Outsourced SEO

There are many seo companies you can talk to.  We suggest if you choose to outsource your SEO that you understand their pricing model, and if they offer any guarantees.  We suggest you consider any company that offers guaranteed ranking improvements very carefully.  Why? Well, there are a number of optimization tactics known as black hat, that although they have short-term impact on search rankings, they may be deceiving the search engines in some way.  There are many examples of how the search engines deal with such practices, and it’s not good for business.  For a recent example, read our blog article on J.C.Penney

 

If you do decide to outsource SEO, you should also be clear on what they mean by search engine optimization.  Many companies offer an SEO service, but not all offer a full suite – make sure you understand the importance of and relevance of a number of tactics, for example:

  • Keyword research
  • Link-building
  • Offsite versus Onsite SEO
  • Press releases
  • Social media
  • Sitemaps

Search Academy offer a Search Consult service – putting in you in full control of your SEO campaigns, and access to the expertise your company needs.

 

 

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