info@searchacademy.com.au
02 9904 9224

Archive for the ‘Technology’ Category

Search Academy have gone mobile!

Thanks to upgrades on our unique Project Management technology, we can now offer 100% transparency on your Search campaign activity wherever you go. Not only are we the first SEO / SEM / Social Media Agency in Australia to provide 100% transparency to everything we do, you can now check on your search campaigns right [...]

More 3rd party tracking insights..

A couple of weeks ago I blogged about the need for 3rd party tracking technology in Search. Reading this article on Search Engine Land about a Googler who is setting up a browser that disables 3rd party tracking reminds me of another related issue of importance to larger organisations in specific industries. In particular, that [...]

Do you need 3rd party tracking technology for PPC?

I often get asked about which technology to use, or whether to use technology at all with managing PPC campaigns. This article attempts to highlight some of the considerations to keep in mind before signing up to or changing your approach to 3rd party technology.   * There are many tools available.  Not an exhaustive [...]