Subscribe to receive our FREE white paper “The Perils of Outsourced Search Marketing” and find out: Why more companies are managing their Search and Social Media programs in-house What are the misaligned incentives between a business and it’s Search agency The Four ways to test the activity levels of your agency The Seven key challenges in [...]
Thanks to upgrades on our unique Project Management technology, we can now offer 100% transparency on your Search campaign activity wherever you go. Not only are we the first SEO / SEM / Social Media Agency in Australia to provide 100% transparency to everything we do, you can now check on your search campaigns right [...]
By popular demand, we have launched our services in a ‘lite’ format. Our Getting Started package is ideal for the small or medium enterprise that wants access to Search Marketing Expertise but doesn’t have the big budgets of larger businesses. Our entry-level service provides you a dedicated Search Marketing Consultant for 3 months. Read more [...]
If you currently work with a Search Agency, we have produced the following guidelines to find out transparent they are being with you. Is ‘transparency’ important? Absolutely – you are paying your search agency a fee for a service, and Search Marketing is no different to any other type of service you might buy. In [...]
http://digitalministry.com//AU/articles/1241/Measuring+Social+Media+Influence… (Warning – the video ad parody is graphic) In addition to the learnings that GPYR highlight, I would add: * Great Creative, well-positioned to the audience can go viral. See my earlier post about Social Media Integration if you haven’t already. * Clear goals were set from the outset (stop Nestle buying unsustainable palm [...]
I’ve been looking around for a nice simple introduction to Social Media to share with my clients and business partners. This one seems to do a good job and is explained from the perspective of an advertiser who can pick up new ideas quickly. If you’re uncertain what all exactly Social Media is, and you’re [...]
It was only yesterday I said I’d be writing up an article on integrating Social Media into the marketing mix. Thankfully, Yeo Valley have done a large part of the job for me…! Key aspects to this campaigns success will be: 1. Getting the medium right for their target market (clever, catchy rap tune), and [...]
Many of you may have already seen this, but in case not I recommend it. I question how some of these stats are created, but no doubt about the huge shift in focus towards Social Media over the past few years, and here’s some reasons why. Soon I will post an article on the top [...]
