Subscribe to receive our FREE white paper “The Perils of Outsourced Search Marketing” and find out: Why more companies are managing their Search and Social Media programs in-house What are the misaligned incentives between a business and it’s Search agency The Four ways to test the activity levels of your agency The Seven key challenges in [...]
Thanks to upgrades on our unique Project Management technology, we can now offer 100% transparency on your Search campaign activity wherever you go. Not only are we the first SEO / SEM / Social Media Agency in Australia to provide 100% transparency to everything we do, you can now check on your search campaigns right [...]
By popular demand, we have launched our services in a ‘lite’ format. Our Getting Started package is ideal for the small or medium enterprise that wants access to Search Marketing Expertise but doesn’t have the big budgets of larger businesses. Our entry-level service provides you a dedicated Search Marketing Consultant for 3 months. Read more [...]
More and more companies are offering optimisation services for SEM, SEO, and Social Media today. In particular, there is a growing trend for Media Agencies to build specialist teams to manage buying Search media on the behalf of businesses. Their argument is that they buy all your other media, and therefore they get the best [...]
If you currently work with a Search Agency, we have produced the following guidelines to find out transparent they are being with you. Is ‘transparency’ important? Absolutely – you are paying your search agency a fee for a service, and Search Marketing is no different to any other type of service you might buy. In [...]
A couple of weeks ago I blogged about the need for 3rd party tracking technology in Search. Reading this article on Search Engine Land about a Googler who is setting up a browser that disables 3rd party tracking reminds me of another related issue of importance to larger organisations in specific industries. In particular, that [...]
I often get asked about which technology to use, or whether to use technology at all with managing PPC campaigns. This article attempts to highlight some of the considerations to keep in mind before signing up to or changing your approach to 3rd party technology. * There are many tools available. Not an exhaustive [...]
“An extra $2m Revenue was earned in the first quarter following Search Academy’s optimisation” Challenge This national airline carrier had a PPC campaign professionally managed by a full-time search agency. The Search Academy were engaged to review the results from this agency and look for quick wins to improve results. Solution The [...]
Interesting report by Adgooroo/Hitwise on successful PPC tactics of top CPG brands. http://succeed.adgooroo.com/Successful_Paid_Search_Tactics_Of_The_Top_10_CPG_… In particular, notice the high percentage of SEO traffic versus PPC. Brands that are successful online by buying traffic are potentially subsidising their long-term success artificially. The same could be said of companies that artificially boost their SEO results through buying links [...]
