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Archive for the ‘Online Strategy’ Category

Product Announcement – check out our new Getting Started package

By popular demand, we have launched our services in a ‘lite’ format. Our Getting Started package is ideal for the small or medium enterprise that wants access to Search Marketing Expertise but doesn’t have the big budgets of larger businesses. Our entry-level service provides you a dedicated Search Marketing Consultant for 3 months. Read more [...]

Why Search Marketing is a sales channel you should manage inhouse

More and more companies are offering optimisation services for SEM, SEO, and Social Media today.  In particular, there is a growing trend for Media Agencies to build specialist teams to manage buying Search media on the behalf of businesses. Their argument is that they buy all your other media, and therefore they get the best [...]

How transparent is your Search Agency?

If you currently work with a Search Agency, we have produced the following guidelines to find out transparent they are being with you.  Is ‘transparency’ important?  Absolutely – you are paying your search agency a fee for a service, and Search Marketing is no different to any other type of service you might buy.  In [...]

Most companies unsatisfied with their digital marketing agency

Commissioned by digital state of the nation, this article provides an interesting insight to the satisfaction levels of companies with their marketing agency. http://mumbrella.com.au/marketers-unhappy-with-biased-award-hunting-digital-a… Whether or not the data provides an accurate insight is not important, the issue is well known in the industry and this just provides some tangible evidence. The issues tend to [...]