Woodslane

Woodslane is a book publication and distribution hub for Australia and New Zealand. They own the distribution rights for the latest titles from leading publishers including Microsoft Press, O’Reilly, and Computers In Easy Steps.
When Woodslane needed help with their Search Marketing they turned to Search Academy for consultation and help.

Problem

Woodslane carry thousands of inventory through their stock warehouse. The skills involved in managing this process and marketing to book stores across Australia has been under ongoing development for over 20 years.

When the Internet took off, it became clear Woodslane needed to meet the ever-increasing demands of the information hungry public by offering their products online.

Woodslane’s skills were in the management and marketing of stock through traditional channels however, and not on the Internet.
It became clear Woodslane needed additional assistance in this area, and they turned to Search Academy for assistance.

Solution

Search Academy and Woodslane have formed a partnership to sell books online.
Search Academy own and operate a number of websites on behalf of Woodslane, such as Computer Books Online, delivering best-practice SEO and PPC to drive sales of Woodslane’s books.
Woodslane provide the book data, and Search Academy translate that into a online property to attract visitors and sales.

Results

The online marketing partnership has been a huge success. The websites are experience massive month-on-month growth, and over 75% of this traffic originates from search engines – all completely free by following the best practice techniques that Search Academy have implemented.

Snapshot of traffic sources for one of the books websites.