Savemymusik.com

SaveMyMusik is a cloud-based music storage site, helping music users around the world store, manage and protect their music. The site was launched in January 2008, and in only the first five weeks of their SEM campaign, Search Academy had:

• Over-achieved search marketing campaign targets by 30%
• Reduced that cost-per-acquisition by 400% (increasing the number of users by 400%).

SaveMyMusik has an inventive, cutting-edge product and a solid customer base. They have strong, contemporary branding and a well-developed website. SaveMyMusik simply needed the exposure to attract new users.

The Challenge

Search Academy’s task was to increase traffic through a PPC campaign matching SaveMyMusik’s own level of technical expertise; advanced keyword research techniques, smart bidding strategies and ad copy that speaks directly to the needs of advertising-hardened consumers.

While SaveMyMusik already had a good subscription base, the technology it operates with is extremely advanced, and the site’s potential is enormous. Increasing clicks and conversions was the second core search marketing campaign goal.
Search Academy achieved the exciting results below on a capped SEM budget.

The Solution

A testing budget and a need to understand the principles and application of PPC and SEM for their business led SaveMyMusik to undertake Search Academy’s SEM introductory training sessions. The program provided an understanding of what search is, and what it can do for your business personally, as well as helping identify opportunities for the search marketing campaign.
A PPC campaign was launched, utilising Search Academy’s cutting edge paid search strategies and focusing on the business goals of SaveMyMusik.

During the PPC campaign, Search Academy continued to train SaveMyMusik’s team, using their own live figures. SaveMyMusik learned how to translate web analytics results into actionable items for both the web developers and their in-house campaign supervisors.

The Results

After only 5 weeks into the campaign, Search Academy had:
• Exceeded search marketing campaign goals by 30%
• Decreased the cost-per-acquisition by 400% over the life of the pay per click campaign
• Increased the conversion rate by 400%

Growth in Clicks for Savemymusik.com over 5 weeks

Growth in Conversions over 5 weeks for Savemymusik.com